Tommaso Frutti |

Roma, (EFE) .- Kvicha Kvaratskelia is the new star of Serie A. He plays for Napoli, who paid only 10 million euros for his services. A bargain considering how the current market in the world of football is developing and the performances he is giving. The impact of the Georgian in Naples and Italy is enormous. Even in Europe. He commands the Serie A leader and you make a difference in the Champions League. At 21 he has become the best Neapolitan economic operation of recent times.

The transaction went unnoticed at the time. A € 10 million deal for a Georgian Dinamo Batumi player was lost in a flurry of chips this summer. A few months before the signing, Russian Rubin Kazan asked for 30 million for the player. The conflict between Russia and Ukraine broke out and “Kvara” separated from the Russian club to join the Georgian, who lowered the player’s price.

Roma, Juventus or Real Sociedad followed the player closely and were interested in signing him, but Napoli were faster and paid out the 10 million requested by Dinamo Batumi.

Now no one takes their eyes off ‘Kvara’, a player who not only raised the competitive cap of Napoli and put it back on stage with his performances, but also makes the economic difference for the ‘Neapolitan’ club.

Napoli monetizes its new star

The victories in the Champions League amount to almost 3 million euros and the qualification for the round of 16 means 9.6 million. Since 2020 the blue team has not managed to reach that round. ‘Kvara’ has raised the club’s competitive roof, being a dagger from the wing, and not only brings qualification possibilities closer, but also makes his ‘fans’ dream of competing in the round of 16.

The ‘Azzurri’ are one of the revelation teams of this edition. Wedged in Group A, they have already eliminated Liverpool, current runner-up, 4-1, in what was a performance that raised the alarm around the Georgian. A whirlwind, he did what he wanted with the defense of the “reds”. They couldn’t stop him.

His match against Rangers was very similar. Far from the city of southern Italy, ‘Kvara’ was once again a key player and an undisputed figure in Luciano Spalletti’s project. Another victory, two out of two possible.

Each of them meant 2.8 million euros for the club. For now, Napoli totals 5.6 million euros with the first group ranking on the horizon. The role of ‘Kvara’ was the protagonist and the ownership of him is not negotiated in the Champions League. Their presence, for the moment, is equal to direct economic benefit.

But not everything is income, it also means savings. He came to replace Lorenzo Insigne, who had a record of € 9 million. Napoli pays 1.2 million, according to Cristiano Giuntoli, sporting director of the transalpine club. A saving of 7.2 million euros and the possibility of generating the triple only in the Champions League.

Serie A expands, the spotlight is on the Georgian

And it is that, moreover, the Georgian has achieved something that seemed impossible. He has established himself on a par with what until now has been the undisputed and future protagonist of Serie A: the Portuguese Rafael Leao.

‘Kvara’ has become the new image of a league that seeks, through its figure, to expand in the market, recover the public and reach the level it had in its glory days. A championship that wants to be important again.

The first pages of the media in Italy have a new owner, putting the best Georgian player at the center of the top flight of Italian football, which inevitably expands the Serie A market to an Asian continent aware of all the performances and movements of the Georgian. .

The ‘Kvara’-mania reaches the city of Maradona

The Georgian’s explosion began in the same year 2022, away from Napoli, while he was still wearing the Dinamo Batumi shirt, the team he joined after his decision to leave Rubin Kazan due to Russia’s conflict with Ukraine. .

Eight goals and two assists in eleven games convinced Napoli to overtake the other teams involved. All a success. In the ten matches in which he wore the blue shirt he has already signed two assists and four goals, making it the capital of the success of the ‘Neapolitan’ team, leader of Serie A.

The city of Naples, where Diego Armando Maradona reigns, has always needed an idol to worship. Until recently, that figure was that of Lorenzo Insigne, a local idol, but his last two years have not been up to the challenge and that gap has remained empty. Naples was orphaned.

Until this summer, when the Georgian seemed willing to break all molds. He has undoubtedly become the most sought-after figure in the southern city. His shirt, with 77 on the back, was the most requested by fans – according to the ‘Corriere della Sera’ -, who every time their new idol touches the ball they expect a new overflow, a new dribble, a new possibility of danger. Something that ‘Kvara’ has already managed to make it seem routine.

The dream of every Neapolitan, closer

The arrival of ‘Kvara’, and its rapid adaptation to ‘Calcio’, was the perfect ingredient for the fertile soil that was generated in Naples. There are no players with excessively high salaries, the leader is the coach and the locker room is detoxified from the great figures. They all row in the same direction, in silence, along with a crowd that has reconnected with their team.

‘Kvara’ was the risky bet to get a star. A player who alone was able to unlock games like him has already shown he can.

Inevitably, the city began to dream of something it has only achieved twice: to raise the ‘Scudetto’. The glory that only Maradona was able to bring to Naples (86-87 and 89-90). A historic undertaking that the Neapolitans now see as a concrete possibility. Serie A leader, face to face in the Champions League. All to the rhythm of Kvaratskelia, a business that reigns in Naples and that shines in Italy.

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