Vittorio Marti |

Barcelona, ​​(EFE) .- Rudy Fernández, captain of the Spanish basketball team, won his eleventh medal in Berlin, sixth gold, leading a new generation on the pitch, and inspired by the resilience of Nike founder Phil Knight and his autobiography ‘Never Stop’. A book, given to him by Raúl González Blanco and his family, which accompanied him in concentration and served as encouragement in a tournament that ended with the spectacular victory in the final against France (88-76).

‘Never stop’. It is the story of Phil Knight’s business improvement, which fits perfectly into the unexpected trajectory of the Spanish team. A title that amazed European basketball, and witnessed astonished the revolution of a concept, the family, as the archetype of a human group, directed in the management of human resources by the leadership of the Federation by Jorge Garbajosa and on the bench by Sergio Scariolo.

Rudy was moved in celebration, remembering his deceased father. During the Eurobasket, between triple and triple, Rudy Fernández enjoyed a book that illustrates the start, take-off and success of the North American multinational.

The pace in a basketball league is frenetic. Matches every two days, training sessions, recovery sessions, meetings to analyze the opponents, appearances with the media and, with everything, even the players enjoy their free time.

In the concentration of the selection, Sergio Scariolo’s students played ‘pocha’; (the game of cards), they watch television series, they walked around Tbilisi, the city where Spain played the group stage, and Berlin – home of the qualifiers – and they also had some free time to devote to reading.

‘Never stop’, in his suitcase

In Captain Rudy Fernández’s suitcase to face a long concentration, a book is never missing. For this edition of the Eurobasket, ‘Never stop’, the autobiography of the founder of Nike, has been resumed.

The Majorcan escort became interested in the figure of the founder of the American multinational following the reading of fragments of the biography of Tiger Woods. But the book “Never stop” was not bought by Rudy, but it was a gift from the family of Raúl González Blanco, one of his neighbors in Madrid.

In his memoirs, Phil Knight for the first time tells the story of the sporting goods company he founded in 1962 and which 60 years later makes billions of dollars.

It all started with a simple idea from a young man from Oregon who wanted to import high quality sports shoes from Japan. After earning € 8,000 in its first year, the company went public in the early 1980s. And this is, mainly, the period that Knight recounts in the book that was published in the United States in 2016.

Twenty years in which, according to the story of the founder of Nike, he took many risks and suffered multiple setbacks such as distribution problems and fierce competition. And of course, the process of creating the brand name is explained, which in the 1970s went from being called Blue Ribbon to adopting the current name in honor of the Greek goddess of victory, Nike.

It all started with a dream of Jeff Johnson, a college mate Knight worked with, who ran off to bed in the middle of the night and saw the name in front of him, as explained in the book.

Knight’s memoir captivated Microsoft founder Bill Gates, who called it a “refreshing and honest reminder of what the path to business success really is.”

“It’s a messy, dangerous and chaotic journey full of mistakes, endless struggles and sacrifices. In fact, the only thing that seems inevitable page after page of Knight’s history is that his company will end in bankruptcy, “Gates wrote on his blog. And despite this, Knight accumulates, 60 years after his idea, a fortune of over $ 40 billion, according to the Forbes list.

His story fascinated Rudy Fernández, the “man” of Nike since his early years as a professional.

At 37, the Real Madrid player is the leader both on and off the pitch of a Spanish team under construction. Without the brothers Gasol and Ricky Rubio, the Spanish basketball legend held together a young and inexperienced group that revolutionized Eurobasket.

As in the case of Knight, the history of the Spanish basketball team in Eurobasket 2022 also deserves a book.

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